Wednesday, April 3, 2019
Internet Has Changed Peoples Lifestyle Marketing Essay
Internet Has Changed Peoples Lifestyle trade EssayIntroductionThe telephone took four decades to seize 50 million people The Internet has managed this within four years as digital technologies provide such(prenominal) efficient maneuvers for business and consumer action legal proceedingThe Internet has changed people lifestyle it became a secern of people daily life. They employ mesh to replace their common activities such as E-mail rather of writing letter, MSN chat and Skype instead of pulmonary tuberculosis telephone, YouTube instead of watching TV. then, galore(postnominal) organisations tried to use Internet as a new vogue to reach their customers which called E-marketing. E-marketing is a new marketing strategy use to reach many consumers at rugged cost. It groundwork be used to interact with customer 24hrs a day, 7days a week without any additional cost. Consumer butt get information about harvestings any epochs, any places. According to Seock and Norton ( 2007), consumer channel choices for obtain had been widened because of diffusion of the Internet causing e rattlingthing that happens to sales in electronic form or what it realized as online shopping. 84 per cent of spherical consumers present experience purchasing over the meshwork (Nielsen, 2008).Number of siamese connections internet usage rate is increasing everyday. There be many internet service providers offer high speed internet. Most of Thais are kn crap with using internet in playing game, mixer network resembling Facebook, twitter nevertheless number of online purchasing is very low. Comparing between European and Western to Thai, the number of online purchasing is very different. Online purchasing is suave very limited for Thais. They are non familiar with acquire things online. Thai consumers love to see and touch and feel the product forward fashioning any purchasing decision. With spot refer product, consumers seem to fetch a high involvement bec ause its impossible for them to buy without seeing the real product. They too set out very limited knowledge to buy thing online as they are afraid to share important information online such as their bank account, there personal data or their book of facts brain number. At the same time, the number of Thai website that offers online service is very rare. Therefore there is opportunity to introduce this service for Thais. This look for attempts at attainment why Thais consumer do not want to buying score be online.The aim of this search is to learn what Thai consumer learning toward buying vane remark online is and what grammatical constituents effect their decision mention believe. What Thai consumers characteristic puddle a brand name online shopping.The area of this research exit focus in the first place on Thai consumers in Thailand.The research mark ordain be divided into five main areasTo examine Thai consumer buying making decision toward online shopping. To investigate Thai consumers experience on shopping online.To investigate Thai consumers perception toward buying brand name online.To identify the nearly important factors in the buying decision making on online shopping in ThailandTo investigate Thai consumer demographic characteristic who make online shopping.In research methodology, we will try to achieve the objective by using decimal research through online questionnaire. The result of research will service of process investigator in order to achieve the objective that has been designate and suspensor us to determine Thai consumer manner and perception toward buying online. literary works ReviewIn this part, the researcher would want to divide into two separate The first part will explain a character of consumer behavior towards high involvement such as buying brand name product, what factors effect them to buy online, and consumers perception toward brand.The second part will shed light on the characteristic of onli ne marketing in Thailand.InvolvementSome products, such as high-performance car seem inherently involving because of their complexity, risk and cost, while others, such as toothpaste seem uninvolving by comparison because of their familiarity, low risk and low costLaakasonen (1994)Therefore, buying brand name online is want a high-performance car because is too complex (untouchable product) and risky (fake product), this will make consumer glide by more time in order to search information before making a decision. Moreover, a consumers level of involvement depends on their individualist interests, note value of products, needs, which attract or motivate them. Involvement is commonly be as the consumers personal interest in buying or using an item from a given product field, an approach which nicely summarizes the personal, product and situational components of the relationship (Evan et al,. 2009).FactorCustomer satisfaction seems to be a find major to influence consumer-buying decision. Customer satisfaction can be the more or less important reason for customers deciding to make a repeat purchase, and say their friends about their satisfaction (Palmer 2000). If online shop can make customers believed that their shop has practiced quality product, secure, and friendly, this would avail their shop gain more new customers. non only online shops give customer a exhaustively quality product, but they should also give them equity. Oliver (1997) defined equity as a fairness, rightness or deservingness judgment that consumers make in reference to what others stupefy it is also considered as an important determinant of satisfaction. With these product quality and equity, this would make customers satisfy and motivate them to make a repurchase.BrandBrand enter seems to be an important for online market area because brand helps consumer make buying decision and it creates a credibility of online shop. Rio del B. et al. (2001) defined brand as the set of as sociations and behaviors on the part of a brands customers, channel members and that gives that brand a strong, sustainable, and derivative instrument advantage over competitors. In Thailand, the customers perception toward brand product study to high price, which in turn dampens their willingness to make decision toward buying brand name online.Online marketIt seems to be that now the market channel has been categorise into two main channels that are online channels and offline channels or we called traditional channels. Offline channels, consumers reduce of risk on shopping because they can have a physical interaction with products, when likend to online channels. According to Brown et al. (2003), Whilst shopping online allows the exchanging of value and product by using computer as a mean(a) of exploit transference.In Thailand, it seems to be that now Thai consumers still like to buy products from offline channel or in shopping mall payable to online channel still do not have a good credibility. Thai online retailer should have to create credibility and trust to consumer in order to make them believe that Thai online channel is secure (Mict 2010). It seems to be that in Thailand, many of online retailers seem not to register for doing their business compare to Western country. Moreover, Thailand online payment still unsecure, this make Thai online consumers do not want to take risk on payment that is why they elect to touch and see product before making buying decision. The central concerns that consumers have over the online purchasing trends are security of the privacy or financial which relatively unsecure once online payment has been made, such as credit card fraud (Harridge 2006). Moreover, Roman and Cuestas (2008) stated that security on online transaction is need to be strict as to gain trust in the mind of shoppers regarding their online financial transaction made with the site will be safe form unauthorized access.Research QuestionThis re search has focus on four main research questions as followsWho are online stores grade customers in Thailand?What is the perception of Thai customers toward online shopping?What factors affect Thai consumers purchasing decisions?Which is the most important factor that influences Thai consumers purchasing brand name online?Research MethodResearch method helps online retailer know which strategies they should use to influence consumer buying decision. Research method can be classified into two types that are three-figure research and Qualitative research. Both of them have different pros and cons, which researcher will discuss more in feature later on.Data can be discovered in contour of ways, in different settings-field or lab-and from different sources. Choosing methodology is up to what paradigms the researcher adopts. There are two main paradigms or philosophies, which are cocksure and phenomological (Collis and Hussey, 2003). The alternative terms for positivist are quanti tative, objectivist, experimentalist, and traditionalist. The other terms for phenomenological are qualitative, subjectivist, humanistic, and interprevist. There are several data collection methods, each with their own advantage and disadvantages.The research method that researcher will use is Quantitative research, focusing on the survey method. Now, researcher should think about what types of questionnaire should be used, such as mail questionnaire, electronic questionnaire, and personal questionnaire. In this report, overdue to time limitation, it seems to be that the used of electronic questionnaire or online questionnaire will be more suitable and take less time, cost, and can expand very quickly in order to collect data than other quantitative research. by and by researcher has chosen a specific method, researcher will make a questionnaire by using pilot test in to make sure that all questions can be understand by respondent. If questionnaires have any errors or respondents h ard to understand, researcher can mitigate before using to the target audiences.Researcher has specific target to make a research that is a Thai consumer age between 18 and 35 years old and compare between teenager (18-27) and midsection age (28-35). A sample size that researcher expect to have is minimum 100 respondents, the questionnaire will be distributed through email and social networks to 200 respondent who have use internet.In order to make data collection, we will use both primary and tributary data. The secondary data will used on book, journal, article, and commercial online database provide from the website (Mintel, or Google Shcolar). Website offering information for a fee, almost every industry association, governing agency, business publication, and news medium offers free information to those tenacious plenteous to find their website (Armstrong and Kotler 2009). The use of secondary provides a good start for research and define problem and objective. This helps researcher in order to find an objective for consumer buying decision and perception toward online brand name in Thailand. alternate data helps researcher to better understand and indicated what has been missing form the contemporary online business in Thailand. Moreover, it helps researcher to develop hypotheses and objective of the study.For primary data, a survey research has been chosen as a method of conducting a research, because survey was available to large number of population. As a time limitation, using questionnaire can help researcher fork up time and cost.After we already collect data from questionnaire, then we can identify that questionnaire is validity, reliability, and genalisability or not.RoadblockThere might have some limitations when make a research, due to limit of time and budget cost. Moreover, the respondents are required to have a computer access to be able to take part in this research.DiscussionTo sum up, researcher believed that this research will he lp us to know more about Thai consumers behavior and perception toward online brand name store. The use of secondary data helps researcher can set a research question in order to collect a primary data. However, researcher has to select which research method would like to use in order to collect primary data. As a result, a good method in this report is Quantitative research by using questionnaire to collect primary data. By using questionnaire, it will help researcher to collect data and can analyses about Thai consumers. Due to time limitation of research, the used of questionnaire will helps us to save cost and time. The questionnaire has been sent to 200 via e-mail and social network in order to collect minimum 100 respondents. Researcher believed that the primary data that we collect can help to do finding and analyses on Thai consumers buying behavior and perception toward online brand name. Moreover, to learn more what factor can influence Thai consumer in order to purchase b rand name online.