Executive Summary of Anheuser-Busch Companies, Inc. Essays -- Brewery

Executive Summary of Anheuser-Busch Companies, Inc.Anheuser-Busch Companies, Inc. continually seeks opportunities to maximize dish outholder measure out and addition efficiency. Through their extremely effective marketing strategies A-B has gained control of over 47% of the global market share. In the process of doing this, Anheuser-Busch has become one of the near recognizable trademarks. This is not without its faults though. Anheuser-Buschs aggressive advertising campaign has targeted more than who they bargained for. Through A-Bs catchy advertisements, they have attracted customers other than the 21+ term group, and recreational drinkers. It is the opinion of many researchers that Anheuser-Busch is negligent in their advertising, and insists that changes need to be made. Through proper regulation of their advertising, consumers would be allowed to make choices free of media persuasion. status AnalysisEnvironmentCooperativeAnheuser-Busch Companies, Inc. continually seeks opportunities to maximize shareholder measure and increase efficiency. As noted in the Annual Report for 1999, Anheuser-Busch dust focused on three major objectives to enhance shareholder value Increasing per barrel profitability which, when combined with continued market share harvest-tide, will provide solid long-term earnings per share ontogenesis. juicy expansion of international beer operations by building the Budweiser brand ecumenical and making selected investments in leading brewers in key international beer growth markets. The caller-out has made substantial marketing investments to build Budweiser brand recognition outside the United States and operates overseas breweries in China and the United Kingdom. The ships company also has a significant equity position in Grupo Modelo, Mexicos largest brewer and producer of the Corona brand. Continued support of profit growth in packaging and recreation operations. Packaging operations provide significant efficien cies, cost savings and quality assurance for domestic beer operations, while entertainment operations enhance the companys corporate image by showcasing its heritage, values and commitment to quality and social responsibility to 19 million visitors annually as well as adding their profit contribution.The companys strong commitment to achieve these objectives benefits a... ...th the regulations.Works Cited1999 Annual Report, Anheuser-Busch CompaniesAnheuser-Busch Announces enrol Sales and Earnings for the Fourth Quarter and Full Year 1999 world(a) A-B Brand Shipments Exceed 100 Million Barrels. Business Wire, 2/2/2000. Online. Electric Library.Atkin, C.K., The Role of Alcohol Advertising in Excessive and godforsaken Drinking.journal of Drug Education 1993, p.313-325Best, Kathleen. Simon Wants Warning on Liquor Ads. St. Louis Post-Dispatch 3/31/93, p. 15A. Online. Electric Library.Fox, RichardJ.Krugman, Dean M. Fletcher, James E.Fischer, Paul M., Adolescents attention to beer and pansy print ads and associated product warnings. Journal of Advertising, 9/22/98. vol. 27. p. 57. Online. Electric Library.Gerbner, G., Stories That Hurt. Journal for Substance Abuse Prevention, 1990, p. 53-57Saffers, H., Alcohol Advertising and Motor Vehicle Fatalities. check over of Economics and Statisitics. 1993, p.431-442Sellers, Patricia. Selling How Busch Wins in a Doggy Market. Fortune Magazine, 6/22/87, p. 99. Electric Library.Tax and Sin in Moderation. St. Louis Post-Dispatch 2/26/98. Electric Library.