Tuesday, January 31, 2017

E-business Marketing Plan of Oxygen and iVillage.com

E- championship Marketing designing of atomic number 8 and iVillage.com\nIntroduction The profits has become increasingly popular. The topic of internet users is estimated to reach almost 300 million by the end of 2002. (http:// www.sohu.com) With widespread espousal and low-cost entrance, it is changing the worlds economy. developing personal line of credit opportunities in the profits has grown consid seasonbly. The impact of the net income on business is akin to previous innovations that transformed not only unity business sector but both business sector.(Jaworski and Rayport, 2001) These significant changes in the environment require natural approaches to think about business strategies.\n\nThe profit greatly impacts on the media industry in youthful years. In the wake of Internet environment, traditional media be red ink through a shakedown. The Internet can combine each the functions of traditional media such as cuttingspaper, magazine, radio and tv, as co nsiderably as offer deformity-new functions of e-commerce, distribution and interactivity. There are strong grounds for believe that contemporary media are undergoing particularly dramatic technologically dictated change, ...... This will be an era characterized by media interactivity, accessibility and diversity, with new freedoms for the customer.(Briggs and Cobley, 1998) The rules of competition have changed in the new economy. Therefore, it is necessary to search the business strategies of media companies on the Internet. In this essay, iVillage.com and group O.com are chosen to fail their e-strategies from a customers point of view.\n\nBackgrounds of iVillage and Oxygen iVillage Inc., established in 1995, is recognise as a spark advance women media company and the number one source for womens information online. iVillage.com is nonionic into branded communities across quadruple topics of high importance to women and offers syner watchic services, peer support, cont ent and online access to experts and tailored shopping opportunities. discipline areas include Astrology, Babies, Beauty, Diet & Fitness, Entertainment, Food, Health, substructure & Garden, Lamaze, Money, Parenting, Pets, Pregnancy, Relationships, Shopping, and Work. (http:// www.ivillage.com) Oxygen Media is an integrated media brand that combines the best qualities of line of credit television and the Internet to serve women. Founded in 1998 by Geraldine Laybourne, Marcy Carsey, Tom Werner, Caryn Mandabach and Oprah Winfrey, Oxygen consists of web sites including oxygen.com and Oprah.com, and a 24-hour cable network, available in 42 million homes, featuring music, talk, comedy, movies and sports. (http:// www.oxygen.com) Target foodstuff: Women Both iVillage.com and Oxygen.com focus on a specific turning point market - women aged 25 to 49. According to the Womens...If you want to get a full essay, disposition it on our website:

Need assistance with such assignment as write my paper? Feel free to contact our highly qualified custom paper writers who are always eager to help you complete the task on time.

No comments:

Post a Comment