MARKETIING MANAGEMENT TERM REPORT merchandiseing Plan For Tajdar Ahmed Hashmi ( 8056 ) Hayat Omer Malik ( 7608 ) Zaid Imad ( 7643 ) Kashif Zulfiqar ( 7645 ) Saad ( 7646 ) Hira Munawar Saleemi ( 8142 ) put back of Contents 1.0) decision maker Summary3 2.0) circumstance Analysis3 2.1) Market Summary4 2.1.1) Market Demographics4 2.1.2) Market needfully5 2.1.3) Market Trends6 2.1.3) Market Growth7 2.2) SWOT Analysis8 2.3) disputation9 2.4) Product Offering10 2.5) Keys to Success11 2.6) Critical Issues11 3.0) merchandiseing dodge11 3.1) Mission12 3.2) Marketing Objectives12 3.3) Financial Objectives12 3.4) Target Markets13 3.5) Positioning13 3.7.1) perceptual Mapping14 3.6) Strategies15 3.7) Marketing Mix15 3.7.1) Pricing15 3.7.2) Product16 3.7.1) scattering16 3.7.1) Promotion17 3.6) Market Research18 4.0) Financials19 4.1) Breakeven Analysis19 4.2) gross sales bode20 4.2) Monthly Expense Forecast21 5.0) Controls22 5.1) Contingency Planning22 5.1.1) Difficulties and Risks22 5.1.
2) mop Case Risks22 Executive Summary icon-Wear is planning to dive an entirely groundbreaking result of the same name in growing trade. scorn a healthy competition in the market for clothes, Pic gull is coming up with a completely smart conception of customized grind in September 2009. The first product which Pic-wear intends to launch will be customized shirts. There is a ample market for these shirts as the research findings have given a! n cleverness into market trends for customized shirts and Pic-wear needs to tap these market opportunities before a contest does so. The primary marketing objectives are to gain at least(prenominal) 15 % market share in the matched market and too create new markets for Pic wear, places where products equivalent Pic-wear were needed just were not introduced, in the first cardinal years. Pic wear also intends to...If you want to get a full essay, ordain it on our website: OrderCustomPaper.com
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